The title of this post is a reference to the euphemism the mobsters in the Sopranos used to refer to their, er, occupation. It makes me think of another group of people that might have members unwilling to share the truth of what they do: gamers. I think you'll agree that many of us downplay or outright hide or penchant for roleplaying from most of the people we know in our lives.
There are, of course, degrees of this reticence. Some gamers might talk openly with just a few good friends about the entirety of their love for the hobby, but never breathe a word to anyone else. Some might be alright with letting anyone they know get just a hint of what they're into. And there are so many other variations on this theme.
I personally talk to my wife and a few old friends openly, and there may be occasional acquaintances that I might let a hint or two slip out, but otherwise I keep things on the down low. Except for the occasional reading of RPG products in public, which I like to do sometimes in the off chance of meeting another gamer...and to challenge myself to let go of worrying about the roleplaying stigma that pop culture has bestowed upon the larger public.
The one newbie gamer I know in my group absolutely does not want anyone beyond our group to know any hint of his recent gaming efforts. Not even his wife. Especially not his wife.
So here's the question of the day: how do you fly your roleplaying flag, if at all? Who do you trust with the truth? Do you shout it proud for all to hear? Or is it a dirty little secret? Or something entirely different?